Advertising Network is a tool which is used by the advertisers to promote goods and services to the people in a very easy and successful manner. The market is closely associated with advertising, as without advertising, you can not maintain a good market, the advertising makes it easy for the producers to sell their products easily or they can introduce their product to the consumers. There will be no more market without advertising. If you want to advertise your service or product you can get it done by the help of the online advertising companies .they supply the customers the most popular web pages fro their advertise .That depends on the amount that the advertiser is going to pay. If the advertiser is ready to pay a big amount the online advertisers will provide them with more popular pages or sites. The companies, which are related online advertising is known as online advertising firms.
The Size of The Advertising Market:-
This is a big and continuously growing market. As we are in a
market economy there is a big competition among the providers so the
advertisers have a good market to promote their goods and services, in
2007 some 20 online advertising
companies have earned $2 billion revenues .It is about 13%of the total amount
that spend on advertising. They were expecting a growth of 18% in year 2010.
When
we look at the network system, there are 3 advertising network systems. The
objectives of all those methods are similar but the way they function to
achieve their goal is different. They are mentioned below.
Vertical Networks:-
The advertiser will be
fully informed about the advertisement as well as the place it advertised. They
are engaged in high quality brands and advertisement .they usually generates
big traffic.
- Blind Networks:-
These types of companies provide the advertiser
with cheap rates and they will do their business with gathering many more
advertises to their company. They use various technologies and methods to
increase the popularity of the projects as well as the profit and good name of
the company.
- Targeted Networks:-
The third type of advertising method
some people call it as “Next generation or “20”they employ special targeting
techniques such as consumer click stream. They use targeting techniques such as
behavioral or contextual, which are built in ad servers.
Now we have an idea about the types of advertising. Then look at
the 2 types of networks that they use for advertising the services and the
products. There are 2 types of networks .They are the first- tier network and
the second tier- network advertising
networks. The First –tier networks a large they have customers and clients.
They have big traffic and high purchasing powers the second tiers are depending
on the First –tier networks, so most customers like to put their advertisements
in First-tier net-workers.
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2 comments
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