Online Marketing The Most Successful Advertising Method

Online marketing is the name given to the most successful advertising method in the business field, which is performed with the help of the internet today online marketing has become very popular among entrepreneurs, as it can generate lot of profits than the traditional methods. The marketer or the producer can send the message to the user in a matter of seconds. So we can expect the shortening of the communication process between the customer and the producer.

History of the online marketing,

When we look at the history of this successful advertising method, we have to go back into 1994. Hotwired sold the first banner advertisements to the certain advertisers, it was a beginning of a history and the business grew day by day in to a huge profit earner. The online marketing has grown in to huge tree in 2001 and it had $7.1billion or 3.15% of the amount that have spent for online advertisements. But there was a hard time for the online market system, with the effect of the dot.com bust. It had done great damage to the online market operators. After 2007 the good time has arrived to the online market operators. There was a expenditure of $ 10 billion for advertisements in 2004.it was a big amount from the money that they spent on advertising on all sources. If we consider it as a percentage, it was about 14% of entire expenditure of the advertising field. The year 2007 was a significant year of the development of the online advertising, because most of the online advertisers have recorded remarkable improvements of their profits.

--Type of payment systems  for advertising in the online:-

There are many ways to purchase online advertisements

• CPM-(cost for mile):-
  

Some people call it as CPT (cost for thousand).In this method the advertisement will be exposed to the audience more than thousand times or more.

• CPV(cost per visitor):-

The advertisement is displayed in the advertiser’s website and the advertisement is aimed at a set of targeted audience.

• CPV(cost per view):-

The advertiser has to pay the relevant party for each time they display his advertisement to the selected users

• CPC (cost per click):-

This is also known as Pay per Click and it is a very popular mode among the advertisers. The user is redirected to the advertiser’s website, when he clicks. This method the user is also paid, so it is somewhat popular.

• CPA (Cost Per Action or Cost Per Acquisition) or PPF (Pay Per Performance):-

The publisher has to bear the cost of the advertising campaign and the advertiser pays only for the successful transitions.

There are many more but those are the most employed ones by the digital entrepreneurs. So you can have an idea about online marketing system and as a successful advertising method the entrepreneurs like to spend millions of dollars on it

• Advertising Techniques in Online Marketing System:-

  

The development of the technology has rendered a great help to the man to invent many modes fro the marketing his products among the millions of the consumers. But none can pass the accessibility and the success of the on line marketing or advertising method. This advertising technique has many advantages and we are going to discuss about various forms of online advertisements.

There are several types of advertisement and they are mentioned below. You can see that the advertiser is trying to convey his message to the user in various ways.

• Floating ad:-

The message will float across the users screen or the content and the user is forced to watch the advertisement though he or she likes or not.

• Expanding ad:-

These advertisements change their size in the content and attract the visitor. Sometimes they change the content of the user’s web page.

• Polite ad: 

As the name implies they are viewer friendly but not so admired by the advertisers, the viewer has to down load a large advertisement and he can do it without distorting his on going task.

• Wallpaper ad:

This is another advertising technique employed by publishers to get the firm attention of the user. It changes the back ground of the viewers’ content and displays its message. It is another admired method by digital marketers but not by the users.

• Trick banner:

This is another type of advertisement, which annoys the dedicated users. When you are working they appear suddenly and they come in the shape of dialog boxes with buttons and other controls too,

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• Pop-up:

No one like to be get interrupted during his or her session of important work. tos is another type of advertisement but sometimes they have become very important for both the advertiser and the viewer. You can experience a new window opens in your current content and displays the message.

• Pop-under:

This somewhat innocent advertising technique, when we consider the users point of view. It is similar to the function as the pop up, but you can see the advertisement, after closing down one or more widows those are active in your computer.

• Video ad:

In this advertising technique, the viewer can experience an animated advertisement in his screen. Many advertisers make those advertisements available in both TV and online.

There are some more advertisements techniques in online, but I think these are enough to have a clear idea about the online techniques. The creators use various types of new modifications and applications to make their advertising campaigns more productive in the advertisers’ aspect and more user friendly in the point of view of the user.

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